Practitioners & industry experiences

Tuesday October 2

A Method for Identifying Product Opportunities in Complex Domains
Gayathri Gopalakrishnan, Goranka Zoric

Customer Journey Heatmaps: a wake-up call
Roger von Zernichow, Marita Skjuve, Ragnhild Halvorsrud

Tangible Design for Software Ecosystem with Playmobil®
Claudia Nass, Marcus Trapp, Karina Villela

Can a Usable Interface Save Us from a Complicated Tax System?
Anne-Lise Hauge-Nilsen, Elen-Marie Tandberg

Getting beyond cultural stereotyping in global user research
Frank Spillers, Alison Gavine